Planning & Design

Compass plans the optimum advertising programmes into both new and existing airports and terminals. Markets are evolving fast and we are up-to-date with the latest thinking and developments in airport, transport, retail and general out-of-home advertising.

The right sites and media will depend on the market for each airport, as well as architecture and design. We work alongside airport architects, designers and signage specialists in order to fully integrate advertising with architecture, environment and other signage. Ideally advertising should be carried out in parallel with retail planning and the earlier this can be done, the better.

Compass ensures that all advertising sites are located for maximum sales and we plan special advertising networks to increase retail penetration. Furthermore, we ensure that the optimum media type is selected for each location and specify the latest technology for maximum effectiveness, maximum reliability and minimum energy consumption.

We provide advertising unit design through Triagonal Information Design.